Google Penalty Resolution Flowchart

Penalty Process - Diagnosis, Resolution, Disavowing Links

The key when working on manual penalties or algorithmic adjustments is to get the basics right. That includes understanding exactly what is happening with your site from the outset. Once you have all information at your fingertips, it is just about following process. Sometimes it is not as easy as you think even to just get a handle on your information. Recent changes to Google Webmaster Tools have made the task of diagnosing problems even more challenging.

Use this Flowchart to make sure you have all the bases covered and you will always get the best possible outcome when working on penalty resolution and using Google's Disavow Links tool.

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

Take a look at the flowchart above and you will notice we start out at Google Webmaster Tools. Some time ago, the Webmaster Tools team changed the way that site data is reported in accounts. The outcome is that you need to create a Webmaster Tools profile for each active site variant in order to see all of the data for your site(s).

There are some reasons why creating profiles for site variants is especially important when diagnosing traffic and visibility issues:

  • Google Webmaster Tools is the only place you can absolutely confirm whether there is a manual webspam action (sometimes referred to as a penalty) in place or not.
  • It is possible to have manual actions applied to any, each, even all variants of a site - if you don't know about all of them, you are on a hiding to nothing.
  • You need to lodge a reconsideration request through Google Webmaster Tools for each manual action if you want to have it revoked as quickly as possible.
  • You also need to upload disavow lists for each site variant to ensure that domains or links are disavowed for all of the site.

rmoov automatically produces a disavow file for each link removal campaign you create, but for most people there is more to managing disavow files than a once-off upload. As you can see, things can easily go wrong if you take a wrong turn when preparing your disavow lists and worst of all, if you fail to disavow because you don't even know something is amiss!

Follow the flowchart above and you will have all the bases covered so you can get the best results in the shortest time frame and get back to business.

If you have trouble understanding the process, contact rmoov support and we will be happy to help.